Marketing Terms you must know

marketing Term

Demand Generation

Marketing Terms, You already know it – Generating demand for your product or services.


Churn Rate

The rate at which customers stop doing business with a company over a given period of time

Ideal Customer Profile

An ideal customer profile is the hypothetical description of type of client that would reap the most benefit from your product or services


Top Of The Funnel

During this stage, buyers are becoming aware that they have a problem and are looking for more information.

Middle Of The Funnel

Buyers have identified that they have a problem and are countinuing to do more research, they are looking at content, like a case study.

Bottom Of The Funnel

Buyer has identified the problem, researched possible solutions and is ready to buy.

Marketing Qualified Lead

MQLs (Marketing Qualified Leads) indicate the number of visitors you have converted who are a good fit for your business.

Sales Qualified Lead

An MQL (Marketing Qualified Leads) is qualified SQL (Sales Qualified Leads)  when sale agrees with marketing that the cotact has demonstrated enough interest and is a good enough fit to initiate a sales conversation.

Conversation Qualified Lead

An CQL (Conversation Qualified Lead) is someone who has expressed interest in buying via a conversation with an employee.

Minimum Viable Product

A minimum viable product is an offering that has enough features to initially satisfy your target market. 


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